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"Fail Fast": Where the Phrase Actually Came From, and What It Really Means
"Fail fast" has become a Silicon Valley cliché for "just try things and don't worry about failing." But the phrase actually has two separate, more technical origins — one in software engineering, one in startup strategy — and the person most associated with popularizing it in business now says he hates how it's commonly used.
The IKEA Effect: Why We Overvalue Things We Built Ourselves
In a 2011 study, people were willing to pay 63% more for a plain storage box they'd assembled themselves than for an identical, pre-built version. The effect held even when their assembly job was clumsy — proof that simply putting in effort, regardless of skill, is enough to make people fall for their own creations.